Most dog parents probably don't realize that they should be checking their dog's shampoo bottles before bathing their dogs, especially checking the shampoo’s pH. The reason is that dogs require a shampoo that has a pH of 7.0 or greater. Dogs have alkaline skin, unlike we humans, who have acidic skin that requires a pH below 7. Human shampoos have a pH of 6.5 or below and many dog shampoos that don't specify pH on the label.
Continuous use of a product with a pH lower than 7.0 can result in dull, brittle, or dry fur. A dog's skin also needs to be impervious to water and the elements, and frequent use of the wrong shampoo, can damage skin cells, so they lose their water tight barrier. This can even result in poor-looking, diseased skin. We can help you choose a quality dog shampoo.